The Vitamin Shoppe® Launches Extensive Range Of CBD Hemp Extract Products Under The Full Spectrum plnt® And Broad Spectrum Vthrive The Vitamin Shoppe™ Brands
Continuing the expansion of its private brands portfolio, The Vitamin Shoppe brings trusted quality and value to the innovative CBD category with exclusive formulas available in stores and onlineDeveloped to meet the growing consumer demand for accessible, high quality CBD from trusted sources, these new and exclusive tincture and capsule formulas are produced with The Vitamin Shoppe’s promise of unrivaled quality, expertise, and value.
Bringing these new CBD products to market is a decisive milestone in the expansion of our private brands business and The Vitamin Shoppe’s commitment to industry-leading innovation. The exceptional skill and knowledge of our product development and scientific and regulatory teams delivered a range of CBD formulas that are second to none in this dynamic product category. Our ingredient purity, unique CBD extraction methods, and rigorous testing guarantees the highest level of quality from farm to lab to shelf. This launch further establishes The Vitamin Shoppe as the trusted national destination for CBD innovation and as a leader in health and wellness solutions,” said Sharon Leite, CEO of The Vitamin Shoppe.
The CBD offerings from plnt and Vthrive The Vitamin Shoppe join over 20 other brands within CBD HQ, The Vitamin Shoppe’s exclusive merchandise concept for quality CBD, both in-store and online. CBD HQ currently offers a comprehensive assortment of ingestible CBD formulations in liquid tinctures, capsules, gummies, and beverages, as well as topical CBD products and beauty formulas. The full CBD HQ experience is currently available in 582 locations of The Vitamin Shoppe and Super Supplements, with another 143 locations offering a focused assortment of topical and beauty CBD products.
Both the plnt and Vthrive The Vitamin Shoppe CBD product lines offer customers an easy-to-understand potency classification system with three tiers of strength, as well as solution-oriented blends that address specific need-states. Priced from $24.99 to $69.99, depending on CBD potency and added therapeutic ingredients, each product offers exceptional value in terms of CBD potency per serving in comparison to leading competitive brands.
Each product from plnt and Vthrive The Vitamin Shoppe is put through rigorous quality assurance steps, and ingredient purity and potency are verified by independent, third-party labs. Consumers can be confident that all products from The Vitamin Shoppe family of brands meet or exceed industry quality standards.
Vthrive The Vitamin Shoppe CBD
Vthrive The Vitamin Shoppe offers a premium selection of broad spectrum CBD hemp extract products, which contain two or more cannabinoids, plus naturally occurring terpenes and fatty acids, with no detectable THC (defined as <0.05% THC). Each product is created from U.S. farm-grown hemp and refined using Isopropyl Alcohol, or IPA, to remove all detectable THC while leaving minor cannabinoids and terpenes intact.
Additionally, every Vthrive The Vitamin Shoppe product is made with clean ingredients, meaning no Magnesium Stearate, Stearic Acid, or Titanium Dioxide, as well as zero artificial colors, flavors or sweeteners.
This brand includes standalone CBD oil in tinctures and liquid veggie capsules, as well as expert-formulated blends that meet specific wellness goals. The tinctures are available in peppermint, chocolate mint, and unflavored versions, with three tiers of potency: mild at 15mg per serving, moderate at 35mg, and strong at 55mg. The CBD liquid veggie capsules offer the same three levels of potency, plus BioPerine® to enhance nutrient absorption.
The solution-focused formulations each provide 35mg of CBD, blended with clinically-studied ingredients at efficacious doses to target the most requested need-states associated with CBD: sleep, stress, and temporary inflammation. These products, available as liquid capsules, include:
- Vthrive The Vitamin Shoppe CBD + Sleep Blend includes melatonin, Venetron®, and GABA to support relaxation, sleep quality, plus antioxidant support from the melatonin
- Vthrive The Vitamin Shoppe CBD + Stress Blend includes Zembrin® and Sensoril® Ashwaghanda to manage and reduce stress, and support focus, energy levels, and mood
- Vthrive The Vitamin Shoppe CBD + Inflammation Blend includes CurcuWIN® and ApresFlex® to support joints, flexibility and mobility, and exercise recovery
plnt CBD
The plnt brand offers a comprehensive assortment of full spectrum CBD hemp extract products, which contain the extensive range of cannabinoids, terpenes, bioflavonoids, flavonoids, and fatty acids naturally occurring in hemp. This includes less than 0.3% THC, and no synthetic ingredients, preservatives, artificial flavors, colors, or sweeteners.
Created from hemp grown on a family farm and harvested by hand in Vermont, plnt CBD is manufactured with a solvent-free extraction process that uses only water and plant-based oils. This environmentally friendly process guarantees greater purity and potency, yielding more naturally occurring hemp-based compounds.
The plnt assortment includes standalone CBD in tincture potencies of 10mg, 20 mg, and 40 mg of CBD per serving, in vanilla and unflavored versions. Vegetarian liquid capsules are available in potencies of 10mg, 20mg, and 35mg of CBD per serving. Additional condition-specific formulas pair 20mg of CBD with efficacious doses of popular organic herbs and adaptogens, available as tinctures or liquid capsules, including:
- plnt CBD + Organic Turmeric for cardiovascular, antioxidant, and joint support
- plnt CBD + Organic Valerian and California Poppy for sleep and relaxation support
- plnt CBD + Organic Ashwagandha for stress management, energy, and vitality support
- plnt CBD + Organic Black Seed Oil for cellular and immune support (available only as a tincture)
In states where the sale of CBD is prohibited by state or local regulations, The Vitamin Shoppe is introducing a complete line of eight hemp oil products with phytocannabinoids that share similar formulas and potencies to the plnt CBD line.
About The Vitamin Shoppe®
The Vitamin Shoppe®, a subsidiary of Franchise Group Inc. (NASDAQ: FRG), is an omni-channel specialty retailer and wellness lifestyle Company with the mission of providing customers with the most trusted products, guidance, and services to help them become their best selves, however they define it. Based in Secaucus, New Jersey, the Company offers a comprehensive assortment of nutritional solutions, including vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and natural beauty aids. In addition to carrying products from approximately 700 national brands, The Vitamin Shoppe offers products from its proprietary brands within its owned and wholesale channels, including: The Vitamin Shoppe®, Vthrive The Vitamin Shoppe™, BodyTech®, BodyTech® Elite, fitfactor Weight Management System™, fitfactor KETO™, plnt®, ProBioCare®, and True Athlete®.
Vitamin Shoppe to sell edible CBD supplements as consumers clamor for cannabis compound
There’s now one stop for all your vitamins: including A, B and CBD.
The Vitamin Shoppe started stocking its shelves with oral CBD soft gels this week and will start selling CBD drops by the end of the month. It’s one of the first major national retailers to sell CBD supplements since Congress legalized the cannabis derivative in December. The move flies in the face of guidance from the Food and Drug Administration that prohibits companies from adding CBD to dietary supplements until the agency has a chance to write new rules regulating its sale.
The nonintoxicating cannabis compound promises to treat everything from anxiety to pain relief and everything in between — though the science behind those claims is thin at best. The FDA has targeted CBD manufacturers making egregious claims such as being a cure for cancer or Alzheimer’s disease
Vitamin Shoppe will stock Irwin Naturals soft gels filled with full spectrum hemp extract, which is the entire slate of cannabinoids found in the hemp plant, including CBD. At the end of the month, Vitamin Shoppe will also start selling Garden of Life Dr. Formulated Broad Spectrum CBD Extract soft gels and liquid drops. These products will be available in 14 states, the District of Columbia and Puerto Rico.
“The customer relationship is the cornerstone of The Vitamin Shoppe’s reinvention, and our customers have told us loud and clear they want CBD,” Vitamin Shoppe CEO Sharon Leite said in an emailed statement.
Vitamin Shoppe started selling hemp extract essential oils nationwide in March.
Selling ingestibles, or CBD-containing products that you eat or drink, takes Vitamin Shoppe a step further than other national retailers have gone. Customers have asked for these products, both in stores and online, the company said.
“Our goal at The Vitamin Shoppe is to be first to market with innovative, high-quality products, as well as provide our customers the education, guidance, and services essential to helping them live their best life, however they define it. These new product offerings are another example towards us fulfilling that promise,” Leite said.
CVS, Walgreens and Rite Aid all recently said they would carry CBD-infused products in some states. For now, they all plan to carry only creams, lip balms or other items you apply to the skin. Although Congress legalized hemp-based CBD late last year, the FDA said it’s still technically illegal to add the cannabis compound to food, drinks and dietary supplements until it has a chance to write new rules for the market.
Vitamin Shoppe declined to comment on whether it has any concerns about violating the FDA’s rules.
“We have more than 40 years of experience in the supplements industry, and we know our customers need a reliable place they can purchase products they desire and trust, including CBD hemp extract,” Leite said.
Vitamin Shoppe hopes selling CBD products will help further distinguish itself as it fends off competition from Amazon and other online retailers who make it easy for consumers to order vitamins and protein powders online. The company is trying to personalize the experience and offer more health services, such as rewarding loyal shoppers with free nutrition consultations.
